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August 3rd, 2016 Under the Lens: Claiming Green

Survey of 1,017 consumers about perceptions of green claims, testing certain claims head-to-head, gauging how they affect purchase behavior and brand perception. Looks at which claims added the most perceived value, which boosted consumers’ perception of the brand, and which were the most risky and spelled potential trouble for a company’s reputation. Here’s what the survey said.  ULEClaimingGreenReport

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