Green Per Square Foot

Tips for engaging stakeholders October 13th, 2015

Company stakeholders are typically comprised of different groups: Employees, Customers, Shareholders, and Suppliers. However, there are other defined stakeholder groups. Here are suggestions for engaging all possible stakeholders.


  • Employee engagement survey
  • Annual Innovation Conference
  • Recognition at work
  • Ongoing learning and development programs
  • Green teams and COE sustainability teams
  • Social media
  • Online sustainability software


  • Quarterly “Voice of the Customer” survey
  • Customer council focus group
  • One-on-one meetings
  • Supplier Reports
  • Extensive RFP questions and supplier questionnaires
  • Executive Briefing Center


  • Supplier and SAQs Audits
  • Annual Supplier Day
  • Supplier Scorecard
  • Quarterly business reviews
  • Online newsletter
  • Training
  • One-on-one assistance
  • Site visits


  • Regular outreach with institutional investors and other shareholders
  • Annual shareholder meeting
  • Sustainability Survey
  • Inclusion of Sustainability overview in Annual Report on Form 10-K, Letter to Shareholders and earnings presentations
  • CDP reports (water and carbon)

Non-Governmental Organizations (NGOs)

  • Targeted sessions
  • One-one stakeholder sessions

Industry Groups

  • Memberships
  • Board Participation
  • Committee Participation
  • Public Policy advocacy

Prospective Employees

  • Engaging with universities
  • Internships
  • Career days

Local Schools and Communities

  • Town meetings
  • Volunteerism with community organizations



Engaging Employees in Going Green

EMC: Stakeholder Engagement

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Efficient buildings – from insight to action.

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